Privacy Policy

Effective date: 3 July 2026

Last updated: 3 July 2026

1. Introduction

This Privacy Policy explains how Dr Seth Cancer Wellness Ltd collects, uses, stores, protects and shares personal information when you visit the Dr Seth Cancer Wellness website, contact us, subscribe to our newsletter, request information, book a consultation, complete an assessment, participate in a programme or otherwise interact with us.

We recognise that information relating to cancer, treatment, medication, symptoms, lifestyle and recovery is highly personal and sensitive. We are committed to handling personal information lawfully, fairly, securely and transparently.

We only collect information that is reasonably necessary for clear and legitimate purposes connected with our website, communications, consultations, programmes, professional responsibilities and legal obligations.

This Privacy Policy should be read together with our Terms of Service, Legal Notice, Cookie Policy and any additional privacy or consent information provided when you book or receive a service.

2. Who We Are

This website and the Dr Seth Cancer Wellness service are operated by:

Dr Seth Cancer Wellness Ltd
Company number: 14651232
Registered office: 12 Barn Close, Bracknell, England, RG12 2TR
Email: info@drsethcancerwellness.com

Dr Seth Cancer Wellness Ltd is a private limited company registered in England and Wales.

For the purposes of applicable data protection law, Dr Seth Cancer Wellness Ltd will usually act as the data controller for personal information collected through this website and through the direct provision of our services.

This means that we determine why personal information is collected and how it is used.

ICO registration number: [Insert ICO registration number]

The ICO registration number should be inserted before this Privacy Policy is published, where applicable.

3. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected when you:

• visit or use our website;
• complete an online form;
• send us an email;
• telephone or message us;
• book a discovery call or consultation;
• complete a health, lifestyle or wellbeing questionnaire;
• participate in an assessment or programme;
• provide health records, test results or medication information;
• subscribe to our newsletter;
• make a payment;
• provide feedback, a testimonial or a review;
• communicate with us through social media;
• attend an online or telephone consultation; or
• otherwise interact with Dr Seth Cancer Wellness.

This Privacy Policy may also apply where we lawfully receive information from a family member, carer, authorised representative, healthcare professional, referrer, partner organisation or another third party.

It does not apply to websites, services or platforms operated independently by other organisations. Where you follow an external link, you should read the privacy information provided by that organisation.

4. Personal Information We May Collect

The information we collect will depend on how you interact with us and the service you request.

5. Identity and Contact Information

We may collect:

• your full name;
• title;
• date of birth;
• age;
• sex or gender information where relevant to the service;
• postal address;
• email address;
• telephone number;
• emergency contact details;
• preferred method of communication; and
• details of a parent, carer, advocate or representative where relevant.

6. Enquiry and Booking Information

We may collect information that you provide when you:

• complete a contact form;
• request a discovery call;
• ask about a service;
• book or rearrange an appointment;
• ask a question;
• request further information; or
• explain the type of support you are seeking.

This may include a brief description of your cancer journey, treatment stage, current concerns or reason for contacting us.

7. Health and Wellbeing Information

Where necessary for assessing suitability or providing a service, we may collect health and wellbeing information such as:

• cancer diagnosis and treatment history;
• current treatment or follow-up arrangements;
• medical conditions;
• symptoms and treatment-related effects;
• prescribed medication;
• allergies and intolerances;
• supplements and herbal products;
• medical appointments and healthcare professionals involved in your care;
• nutrition, appetite and eating patterns;
• weight or body composition information;
• energy and fatigue;
• sleep;
• movement, mobility and activity levels;
• pain or discomfort;
• digestive health;
• emotional wellbeing;
• stress and coping;
• mental health information where relevant and voluntarily provided;
• lifestyle habits;
• family history;
• recovery needs;
• personal goals;
• care preferences; and
• other information relevant to the service requested.

You should only provide health information that is relevant to your enquiry or service. If we require more detailed information, we will explain what is needed and why.

8. Medical Documents and Test Information

You may choose, or be asked, to provide relevant documents such as:

• clinic letters;
• discharge summaries;
• treatment summaries;
• medication lists;
• blood test results;
• laboratory reports;
• dietetic or therapy reports;
• care plans;
• letters from your GP or oncology team; and
• other relevant health records.

You are responsible for ensuring that you have the right to provide documents to us and that the information supplied is accurate to the best of your knowledge.

You should not provide records relating to another person unless you have their authority or another lawful basis for doing so.

9. Consultation and Service Records

We may create and maintain records relating to:

• discovery calls;
• appointments;
• assessments;
• consultation notes;
• wellbeing plans;
• recommendations;
• client goals and priorities;
• progress reviews;
• communications;
• programme participation;
• consent;
• referrals or signposting;
• safety concerns;
• complaints;
• incidents; and
• service outcomes.

These records help us provide continuity, review progress, manage risk and demonstrate what was discussed or agreed.

10. Payment and Transaction Information

We may collect information relating to:

• services booked;
• fees charged;
• invoices;
• payment status;
• refunds;
• billing address;
• transaction references; and
• limited payment-related information supplied by a payment provider.

Where payments are processed through a third-party payment provider, we do not ordinarily receive or store your complete card number or card security code.

11. Website and Technical Information

When you use our website, we may automatically collect technical information including:

• IP address;
• browser type and version;
• device type;
• operating system;
• screen resolution;
• pages visited;
• links selected;
• date and time of access;
• time spent on pages;
• approximate location derived from technical data;
• referral source;
• error or diagnostic information;
• cookie identifiers; and
• website usage information.

This information may be collected through server logs, cookies, analytics services and similar technologies.

12. Marketing and Communication Preferences

We may collect information about:

• whether you have subscribed to our newsletter;
• the topics you are interested in;
• your communication preferences;
• whether you have opened or interacted with an email;
• your consent history;
• unsubscribe requests; and
• other marketing preferences.

13. Feedback, Testimonials and Images

Where you voluntarily provide feedback, a review, testimonial, case study, photograph, video or other contribution, we may collect the information contained within it.

We will obtain appropriate permission before publishing identifiable client information.

Where possible, case studies may be anonymised or presented using limited identifying information.

You may withdraw consent for future use of identifiable testimonial or promotional material by contacting us. Withdrawal will not necessarily require us to recall or destroy materials that were lawfully published before consent was withdrawn, although we will take reasonable steps where practical.

14. Special Category Personal Data

Health information is treated as special category personal data under data protection law and requires a higher level of protection.

Other special category information may include information about:

• racial or ethnic origin;
• religious or philosophical beliefs;
• genetic data;
• biometric data used for identification;
• sex life;
• sexual orientation; and
• physical or mental health.

We will only collect or use this information where it is relevant, necessary and lawful.

When we process special category data, we will identify both an appropriate lawful basis for processing and an additional special category condition.

Depending on the circumstances, the additional condition may include explicit consent, health or social care purposes, vital interests, substantial public interest, legal claims or another applicable condition under data protection law.

15. Information About Criminal Offences

We do not ordinarily seek information about criminal convictions or offences from clients.

However, such information may occasionally be disclosed in connection with safeguarding, risk, legal proceedings, complaints or service safety.

Where criminal offence information is processed, we will only do so where we have a lawful basis and any additional authority required by law.

16. How We Collect Personal Information

We may collect personal information directly from you when you:

• use our website;
• complete a form or questionnaire;
• contact us by telephone or email;
• book or attend a consultation;
• provide health records;
• participate in a programme;
• make a payment;
• subscribe to communications;
• provide feedback; or
• communicate through social media or another platform.

We may also receive personal information from:

• a family member or carer;
• an authorised representative;
• a healthcare professional;
• a referrer;
• a partner organisation;
• a laboratory or testing provider;
• a payment processor;
• a booking platform;
• a website or technology provider;
• publicly available sources; or
• another person or organisation where disclosure is lawful and relevant.

17. Information About Other People

If you provide personal information about another person, you should ensure that:

• the information is accurate;
• you are authorised to provide it;
• the person understands how it may be used; and
• providing the information does not breach confidentiality or data protection requirements.

Where appropriate, we may contact the person directly to provide privacy information or confirm their wishes.

18. Why We Use Personal Information

We may use personal information to:

• respond to enquiries;
• provide information about our services;
• arrange discovery calls;
• assess whether a service may be suitable;
• manage bookings and appointments;
• deliver consultations and programmes;
• prepare personalised wellbeing guidance;
• review progress;
• maintain consultation and service records;
• communicate with clients;
• send reminders and administrative information;
• manage payments, invoices and refunds;
• support continuity and quality of service;
• manage complaints and feedback;
• respond to safeguarding or safety concerns;
• comply with legal and regulatory obligations;
• maintain insurance and professional records;
• establish, exercise or defend legal claims;
• operate and secure our website;
• monitor and improve services;
• conduct appropriate audit and governance activity;
• send newsletters and marketing where permitted; and
• protect our rights, systems, staff, clients and the public.

19. Lawful Bases for Processing

We will only process personal information where we have an appropriate lawful basis.

20. Consent

We may rely on consent where you have freely given clear permission for a specific use of your information.

This may include:

• subscribing to a newsletter;
• agreeing to certain optional communications;
• allowing identifiable testimonial material to be published;
• permitting information to be shared with a healthcare professional; or
• certain uses of special category information.

Where we rely on consent, you may withdraw it at any time. Withdrawal will not affect the lawfulness of processing that took place before consent was withdrawn.

21. Contract and Pre-Contractual Steps

We may process personal information where this is necessary to:

• respond to a request made before entering into a service agreement;
• assess a booking request;
• arrange an appointment;
• provide a paid consultation or programme;
• administer a service agreement;
• process payment; or
• manage cancellation or refund arrangements.

22. Legal Obligation

We may process or retain information where necessary to comply with legal obligations relating to:

• tax and accounting;
• consumer protection;
• data protection;
• court orders;
• safeguarding;
• regulatory requirements;
• fraud prevention;
• insurance; or
• other applicable laws.

23. Legitimate Interests

We may process information where this is necessary for our legitimate interests or those of another person, provided those interests are not overridden by your rights and interests.

Legitimate interests may include:

• operating and administering the business;
• responding to enquiries;
• maintaining service records;
• protecting website and information security;
• preventing fraud or misuse;
• improving services;
• managing complaints;
• maintaining evidence of communications and agreements;
• protecting legal rights;
• supporting quality assurance; and
• sending limited communications to existing clients where legally permitted.

Where legitimate interests are relied upon, we consider the necessity of the processing and its likely effect on the individual.

24. Vital Interests

In rare circumstances, we may process or share personal information where this is necessary to protect someone’s life or immediate physical safety.

25. Public Interest, Safeguarding and Legal Claims

In limited circumstances, processing may be necessary for reasons involving:

• safeguarding;
• substantial public interest;
• public health;
• preventing or detecting unlawful activity;
• protecting people from serious harm;
• regulatory duties; or
• establishing, exercising or defending legal claims.

26. Marketing Communications

We may send newsletters, educational content, service information, event invitations or other marketing communications where:

• you have requested them;
• you have given consent;
• you are an existing client and the law allows us to send relevant communications; or
• another lawful basis applies.

You can stop marketing communications at any time by:

• using the unsubscribe link in an email; or
• contacting info@drsethcancerwellness.com.

We may continue to send essential non-marketing communications relating to appointments, services, payments, safety, legal matters or administration.

We will not use sensitive health information to target marketing in a manner that is unexpected, intrusive or incompatible with the purpose for which the information was provided.

27. Newsletter Subscriptions

When you subscribe to our newsletter, we may collect your name, email address, subscription date, consent record, communication preferences and limited interaction data.

Newsletter systems may record whether an email was delivered, opened or selected. This helps us understand whether communications are useful and whether the system is functioning correctly.

You may unsubscribe at any time.

28. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• enable essential website functions;
• remember privacy preferences;
• support security;
• understand website traffic;
• improve user experience;
• measure content performance;
• support booking or payment features;
• embed external content; and
• support marketing where consent has been provided.

Cookies that are not strictly necessary will be used only where appropriate consent has been obtained.

You can manage your choices through the website’s cookie consent tool and your browser settings.

Further information is provided in our Cookie Policy.

29. Online Booking and Appointment Systems

We may use third-party systems to manage:

• appointment availability;
• booking requests;
• calendar invitations;
• appointment reminders;
• questionnaires;
• online consultations; and
• payments.

These providers may process personal information on our behalf or, in some circumstances, as independent data controllers.

You should review any separate privacy information presented by the provider during booking.

30. Online and Telephone Consultations

Where consultations are delivered remotely, we may use telephone, video-conferencing, secure messaging or other communication platforms.

Remote consultations may involve the processing of:

• contact information;
• appointment details;
• audio or video transmitted during the session;
• technical and connection data;
• consultation notes; and
• documents shared before or during the appointment.

We do not ordinarily record consultations.

A consultation will only be recorded where there is a clear reason, appropriate notice has been given and any necessary consent has been obtained.

31. Email and Messaging

We may communicate through email, telephone, text message or another agreed channel.

Standard email and messaging services may not provide complete security. You should avoid sending unnecessary sensitive health information through general messaging channels.

Where more detailed information is required, we may provide instructions for a more appropriate method of transfer.

You are responsible for ensuring that the contact information you provide is accurate and that you can access communications privately.

32. Social Media

If you communicate with us through social media, the relevant platform will also process your information under its own privacy terms.

You should not post confidential medical or personal information publicly.

Private social media messages are not intended for emergencies, urgent clinical concerns or detailed health assessments.

33. Payment Providers

Payments may be processed by an independent payment provider.

The provider may collect card, bank, identity, device and transaction information under its own privacy policy.

We normally receive confirmation of the transaction, payment status, amount, date and transaction reference rather than complete payment-card details.

34. Who We May Share Information With

We do not sell personal information.

We may share personal information with:

• website hosting providers;
• IT and cybersecurity providers;
• email and cloud service providers;
• booking and calendar platforms;
• video consultation providers;
• payment processors;
• accountants and bookkeepers;
• professional advisers;
• insurers;
• laboratories or testing services;
• healthcare professionals;
• referral partners;
• professional or regulatory bodies;
• safeguarding authorities;
• emergency services;
• law enforcement;
• courts and public authorities;
• suppliers supporting service delivery; and
• other parties where you have authorised disclosure or where disclosure is otherwise lawful.

We will only share information that is reasonably necessary for the relevant purpose.

35. Sharing Information With Healthcare Professionals

Where appropriate, we may encourage you to share recommendations or relevant information with your oncologist, GP, pharmacist, dietitian or another healthcare professional.

We will not routinely contact your healthcare team without your knowledge and an appropriate legal basis.

Where you ask us to communicate with a healthcare professional, we may request written or clearly recorded consent.

Information may be shared without consent where required by law or where necessary to address a serious and immediate safety or safeguarding concern.

36. Service Providers Acting on Our Behalf

Where a service provider processes personal information on our behalf, we expect the provider to:

• use the information only for authorised purposes;
• follow appropriate instructions;
• maintain suitable security;
• assist with data protection obligations;
• limit access to authorised personnel; and
• delete or return information when appropriate.

We seek to use reputable providers and carry out proportionate due diligence.

37. Business Changes

If Dr Seth Cancer Wellness Ltd is reorganised, sold, merged, transferred or undergoes another business change, relevant personal information may be disclosed to professional advisers, prospective parties or a successor organisation.

Any such disclosure will be limited to what is necessary and subject to appropriate confidentiality and data protection safeguards.

38. International Transfers

Some service providers may store or process personal information outside the United Kingdom.

Where information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal mechanism and safeguards are in place.

These may include:

• UK adequacy regulations;
• the UK International Data Transfer Agreement;
• an approved UK addendum to standard contractual clauses;
• contractual protections;
• supplier due diligence; and
• technical and organisational security measures.

39. How We Protect Personal Information

We use reasonable technical and organisational measures designed to protect personal information against accidental or unlawful loss, access, alteration, disclosure or destruction.

Measures may include:

• password protection;
• multi-factor authentication where available;
• access controls;
• device security;
• secure cloud systems;
• software updates;
• backups;
• malware protection;
• secure disposal;
• confidentiality arrangements;
• data minimisation;
• supplier checks;
• staff awareness;
• incident management procedures; and
• periodic review of information-handling practices.

No website, email system, cloud platform or electronic communication method can be guaranteed to be entirely secure.

You should take reasonable care when sending sensitive information and should only provide information that is relevant and necessary.

40. Personal Data Breaches

If we become aware of a personal data breach, we will assess its nature, scope, likely consequences and the steps required to contain and address it.

Where required by law, we will notify the Information Commissioner’s Office and affected individuals within the applicable timescales.

41. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for applicable legal, tax, accounting, insurance, safeguarding, professional and record-keeping requirements.

Retention periods will depend on:

• the type of information;
• the service provided;
• the sensitivity of the information;
• the duration of the client relationship;
• legal and accounting requirements;
• professional responsibilities;
• insurance conditions;
• safeguarding considerations;
• complaint or dispute risks;
• the need to establish or defend legal claims; and
• whether information can be anonymised.

General enquiries that do not lead to a service relationship may be retained for a shorter period.

Consultation, programme, health-related, safeguarding, complaint and payment records may need to be retained for longer.

When information is no longer required, we will securely delete, destroy or anonymise it.

42. Anonymised and Statistical Information

We may anonymise information so that it no longer identifies an individual.

Anonymised information may be used for:

• service evaluation;
• quality improvement;
• reporting;
• education;
• research planning;
• understanding service demand; and
• developing future services.

Information that has been effectively anonymised is not personal data.

43. Your Data Protection Rights

Depending on the circumstances, you may have the following rights in relation to your personal information.

44. The Right to Be Informed

You have the right to receive clear information about how and why your personal information is used.

45. The Right of Access

You may ask us to confirm whether we hold personal information about you and request a copy of that information.

46. The Right to Rectification

You may ask us to correct information that is inaccurate or complete information that is incomplete.

47. The Right to Erasure

You may ask us to delete personal information in certain circumstances.

This right is not absolute. We may need to retain information for legal, professional, safeguarding, contractual, insurance or record-keeping reasons.

48. The Right to Restrict Processing

You may ask us to limit how information is used in certain circumstances, such as while accuracy or the legal basis for processing is being considered.

49. The Right to Data Portability

In certain circumstances, you may request personal information in a structured, commonly used and machine-readable format or ask for it to be transferred to another organisation.

50. The Right to Object

You may object to processing based on legitimate interests or certain other legal grounds.

You have an absolute right to object to the use of your personal information for direct marketing.

51. The Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal will not affect processing that took place lawfully before consent was withdrawn.

52. Rights Relating to Automated Decision-Making

You may have rights relating to decisions made solely by automated processing where those decisions produce legal or similarly significant effects.

We do not currently use solely automated decision-making to determine whether a person will receive cancer wellness services or to make significant clinical or service decisions.

53. Exercising Your Rights

To exercise a data protection right, contact:

Email: info@drsethcancerwellness.com

Postal address:
Dr Seth Cancer Wellness Ltd
12 Barn Close
Bracknell
England
RG12 2TR

Please describe the information or right concerned clearly enough for us to understand and respond to your request.

We may ask for evidence of identity or authority where this is reasonably necessary to protect personal information.

We will respond within the timescale required by data protection law. Where a request is complex or involves a substantial volume of information, we may seek clarification or explain where an extension is permitted.

Data protection rights are not always absolute. We will explain if we cannot comply fully with a request and will identify the reason where appropriate.

54. Children and Young People

Our website is primarily directed towards adults.

Where a service may involve a child or young person, we will take additional care with their information.

Depending on age, understanding, circumstances and the service involved, we may need to consider:

• the young person’s own wishes;
• their capacity to understand the service and information use;
• parental responsibility;
• consent or another lawful basis;
• safeguarding;
• best interests; and
• whether another professional should be involved.

We do not knowingly seek unnecessary personal information from children through general website forms.

If you believe a child has provided personal information inappropriately, please contact us promptly.

55. Family Members, Carers and Representatives

Where a family member, carer or representative contacts us on someone else’s behalf, we may need to confirm:

• their identity;
• their relationship to the individual;
• whether the individual has authorised their involvement;
• whether they have legal authority to act; and
• what information may appropriately be shared.

Being a relative or carer does not automatically entitle a person to receive confidential information.

56. Safeguarding and Serious Safety Concerns

There may be limited situations in which we need to use or share information without consent.

This may include circumstances involving:

• risk to life;
• serious risk of harm;
• abuse or neglect;
• a child or adult at risk;
• domestic abuse;
• exploitation;
• a court order;
• a legal duty;
• crime prevention or detection; or
• another substantial public-interest concern.

Any disclosure will be limited to what we reasonably believe is necessary, proportionate and lawful.

Where appropriate and safe, we will seek to explain the disclosure to the person concerned.

57. Complaints About Our Use of Personal Information

If you are concerned about how we have used or protected your personal information, please contact us first so that we can investigate and respond.

Contact:

Dr Seth Cancer Wellness Ltd
12 Barn Close
Bracknell
England
RG12 2TR

Email: info@drsethcancerwellness.com

You also have the right to raise a concern with the Information Commissioner’s Office, the UK supervisory authority for data protection.

Information Commissioner’s Office
Telephone: 0303 123 1113
Website: https://ico.org.uk/

We would appreciate the opportunity to consider and address your concern before you contact the Information Commissioner’s Office, although you are not required to contact us first.

58. External Websites and Services

Our website may link to:

• health information resources;
• professional bodies;
• booking systems;
• payment providers;
• social media platforms;
• video consultation services;
• laboratories;
• news articles; or
• other external websites.

We do not control the privacy, security or cookie practices of independent third parties.

You should read their privacy information before providing personal information or using their services.

59. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• our services;
• our website;
• our systems;
• our suppliers;
• data protection law;
• regulatory guidance;
• professional practice; or
• the way we process personal information.

The current version will be published on this page with the effective and last-updated dates.

Where a change is significant, we may take additional steps to bring it to the attention of affected individuals.

60. Contact Us

If you have questions about this Privacy Policy, the personal information we hold, or your data protection rights, please contact:

Dr Seth Cancer Wellness Ltd
12 Barn Close
Bracknell
England
RG12 2TR

Company number: 14651232

Email: info@drsethcancerwellness.com